The company has emerged the preferred choice of various STUs in the country including Navi Mumbai Municipal Transport (NMMT), Himachal State Road Transport Corporation (HRTC), Karnataka State Road Transport Corporation (KSRTC), and Assam State Transport Corporation (ASTC), among others. Tata Marcopolo has bagged an order of around 3,500 buses under JnNurm phase II and is currently delivering the vehicles to the STUs. In the price-sensitive segment, we are increasing our focus on the Cityride because we find a large portion of the market is still very interested in this segment”, adds Mr. We have been very successful with our Starbus range and are taking it to the next level with the Starbus Ultra platform. “Since we began our fully-built vehicle activity with Tata Marcopolo, we have expanded our presence in the middle portion of the market which is balanced between the price-sensitive segment and the premium space. TMML also continues to expand its presence in the middle segment of the market which it expects to grow significantly in the coming years. We are also trying to blur the gap between the premium and the performance-sensitive segments with the Magna, by which we will expand the latter segment with a better value-proposition for customers.” While the Magna will also be available in a 7.5 m variant, another of Tata Marcopolo’s much-awaited product in the premium segment – the Paradiso coach – is slated for market launch sometime next year.
Ramakrishnan, Senior VP, CVBU, Tata Motors: “With the new Magna coach we would like to redefine luxury and offer a different value to our customers than what is currently available in the luxury segment. With the Magna, Tata Marcopolo is also trying to bridge the gap between the performance (value) and luxury segments by offering an attractive and feature-rich proposition at costs significantly lower than the premium space.
The most recent development at TMML is the new 12 m luxury intercity coach Magna which is a reflection of the company’s effort to take on the global heavyweights who have been dominating the segment. VP (CVBU), Tata Motors, at Tata Marcopolo’s Dharwad facility Ravi Pisharody, Executive Director – Commercial Vehicles, and Mr. Rohit Srivastava, CEO, Tata Marcopolo, Mr. VP, Head – Manufacturing Operations (CVBU), Tata Motors, Mr.
Tata Marcopolo’s Dharwad plant has an installed capacity of 15,000 buses per annum while its plant at Lucknow has a capacity of 3,000 buses per annum, with a workforce of over 3,000 people. The advanced engineering and design facility with automated machine shops at TMML delivers accurate dimensions of bus parts, with a focus on developing world-class buses. Through the JV, TMML has acquired skills of product innovation, process innovation introducing world-class buses, with the most relevant global technologies. We got an opportunity to visit the TMML facility at Dharwad, which is also its headquarters, and interact with senior officials who shared details on recent developments at the company and its plans for the future. Within a decade, the Indo-Brazilian JV has delivered over 70,000 buses in India and abroad as it continues to drive growth in the domestic market. The country saw a major turning point in this regard in 2006 when one of the most important joint ventures in the Indian bus industry history was inked between home-grown pioneer Tata Motors and the Brazilian bus and coach major Marcopolo S.A. The Indian bus market is rapidly evolving from the bus body on truck chassis configuration to fully-built buses which are leagues ahead when it comes to performance, safety, comfort and connectivity and other aspects.
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